Sometimes, what your loved ones think is best for you might not be in line with your thinking. Their views are shaped by their own experiences including their fears and insecurities. They see you in a certain way and want to keep you ‘safe’. That’s hard to challenge, and can limit you because you don’t want to disappoint them.
An experienced coach is aware of their own lens on life, notices their own responses to what’s being discussed, and works hard to put these aside so they don’t get in the way.